Lijun "Lizzie" Chen, PhD

Dr. Lijun "Lizzie" Chen is an Assistant Professor of Computer Information Systems in the Walker College of Business at Appalachian State University. She earned her Ph.D. in Analytics, Information, and Operations Management from the University of Kansas, her M.A. in Applied Economics from the School of Business at Marquette University, and her B.S. from the University of Wisconsin–Green Bay. Dr. Chen also holds certifications as a SAS Certified Base Programmer and SAS Certified Advanced Programmer.

Dr. Chen's research primarily focuses on achieving a delicate balance in consumer privacy within the digital society. Her areas of interest also encompass Cyber Security, Consumer Behavior, E-commerce, and Human-Computer Interaction. She is deeply committed to teaching and possesses a particular passion for instructing in areas related to business/data analysis, prediction, and FinTech (Financial Technology).



Chen, L., & Chen, A. (2023). What is that and what can it do? Persuasive-Technology Designs to Increase Usage Intention and Usage Behavior of Online Privacy Protection Tools. Final preparation for Journal of Management Information Systems (JMIS).


Chen, L., & Chen, A. (2023). Using a Nudge to Close the Intention–Behavior Gap for Information. Accepted at AMCIS 2023 Proceedings.


Chen, L., & Chen, A. (2023). Protecting our Information Privacy: Bridging the Intention–Behavior Gap with Implementation Intention. Accepted at MWAIS 2023 Proceedings.


Chen, L., & Chen, A. (2022). Bridging the information privacy intention-behavior gap by implementation intention. AMCIS 2022 TREOs, 75.


Chen, L., & Chen, A. (2020). Persuasive Technology Designs for Affecting Usage Intention and Behavior of AdChoices. AMCIS 2020 Proceedings, 17.


Title: Assistant Professor
Department: Department of Computer Information Systems

Email address: Email me

Phone: (828) 262-4093

Fax: (828) 262-6190

Office address
2108 Peacock Hall
Mailing address
ASU Box 32049, Boone NC 28608