Computer Information Systems

Dr. Youngeui Kim is an Assistant Professor of Computer Information Systems in the Walker College of Business at Appalachian State University. She received her Ph.D. in Management Information Systems from the University of Wisconsin–Milwaukee. Her research primarily focuses on examining the informative and economic role of online review, particularly user-generated pictures, by applying image and text mining combined with data analytics. Her teaching interests include but are not limited to data analytics, database management systems, and information security. She has published in Production and Operations Management, Decision Support Systems, and the Asia Pacific Journal of Information Systems and has presented her research at numerous conferences including the Workshop on Information Technologies and Systems, the Americas Conference on Information Systems, and the Appalachian Research in Business Symposium.

Journal Publications

Wang, Y., Kim, Y., and Ghoshal, A. Forthcoming. “When Are More Information Details Less Useful? A Comparison of Product Contextualization in Customer Images and Review Texts.” Production and Operations Management.

Kim Y. and Wang Y. (2025). “Are Helpful Reviews Indeed Helpful? Analyzing the Information and Economic Value of Contextual Cues in User-Generated Images.” Decision Support Systems, 191, Article 114426.

Kim, Y., Srite, M., and Zhao, H. (2023). "Trust Antecedents in Online Reviews Across National Cultures." Decision Support Systems, 173, Article 113998.

Kim, Y., Moon, H.S., and Kim, J.K. (2017). "Analyzing the Effect of Electronic Word of Mouth on Low Involvement Products." Asia Pacific Journal of Information Systems, 27(3), 139-155.

Refereed Conference Proceedings

Kim, Y. “A Human Speaks in Silence: The Effects of Humans in User-Generated Images on Product Sales and Returns.” In Proceedings of the 61st MBAA International Conference, 2025, Chicago, IL, USA.

Kim, Y., Wang, Y., and Ghoshal, A. “Imagine It or Image It? The Effectiveness of Product Context Cues in Online Review Pictures.” In Proceedings of the Appalachian Research in Business Symposium, 2024, West Virginia, USA.

Kim, Y. and Srite, M. "Trust Effect on Online Reviews Across National Culture." In Proceedings of the 27th Americas Conference on Information Systems (AMCIS), 2021, Virtual Conference.

Kim, Y., Wang, Y., and Ghoshal, A. "Imagine It or Image It? The Effectiveness of User Generated Reviews in Pictures." In Proceedings of the 29th Workshop on Information Technologies and Systems (WITS), 2019, Munich, Germany.

Kim, Y., Moon, H.S., and Kim, J.K. "Analyzing eWOM in Low Involvement Products." In Proceedings of the 2016 Spring Conference on Humanity in the Digital Intelligent Society, KMIS (Korea Society of Management Information Systems) & 16th International Conference on IT Applications and Management, 2016(June), 556-566.

Kim, Y., Moon, H.S., and Kim, J.K. "Analysis of Competition in Mobile Payment Service Market". In Proceedings of the 2015 Fall Conference on Innovation through ICT Convergence and Integration, KMIS, 2015(November), 395-401.