Youngeui Kim, PhD

Dr. Youngeui Kim is an Assistant Professor of Computer Information Systems in the Walker College of Business at Appalachian State University. She received her Ph.D. in Management Information Systems from the University of Wisconsin–Milwaukee. Her research interests mainly lie in online review analysis using image and text mining combined with data analytics. She strives to examine the informative and economic role of user-generated pictures posted along with online reviews and also to see how the pictures are perceived across national cultures. Her teaching interests include but are not limited to database management systems, data analytics, and information security. She has published in the Decision Support Systems and the Asia Pacific Journal of Information Systems and has given conference presentations at the Workshop on Information Technologies and Systems, the Americas Conference on Information Systems, and the Korea Society of Management Information Systems.

Journal Publications

Kim, Y., Srite, M., and Zhao, H. Forthcoming. "Trust Antecedents in Online Reviews Across National Cultures." Decision Support Systems.

Kim, Y., Moon, H.S., and Kim, J.K. (2017). "Analyzing the Effect of Electronic Word of Mouth on Low Involvement Products." Asia Pacific Journal of Information Systems, 27(3), 139-155.


Refereed Conference Proceedings

Kim, Y., and Srite, M. "Trust Effect on Online Reviews Across National Culture." In Proceedings of the 27th Americas Conference on Information Systems (AMCIS), 2021, Virtual Conference.

 Kim, Y., Wang, Y., and Ghoshal, A. "Imagine It or Image It? The Effectiveness of User Generated Reviews in Pictures." In Proceedings of the 29th Workshop on Information Technologies and Systems (WITS), 2019, Munich, Germany.

Kim, Y., Moon, H.S., and Kim, J.K. "Analyzing eWOM in Low Involvement Products." In Proceedings of the 2016 Spring Conference on Humanity in the Digital Intelligent Society, KMIS (Korea Society of Management Information Systems) & 16th International Conference on IT Applications and Management, 2016(June), 556-566.

Kim, Y., Moon, H.S., and Kim, J.K. "Analysis of Competition in Mobile Payment Service Market". In Proceedings of the 2015 Fall Conference on Innovation through ICT Convergence and Integration, KMIS, 2015(November), 395-401.

Title: Assistant Professor
Department: Department of Computer Information Systems

Email address: Email me

Phone: (828) 262-3104

Fax: (828) 262-6190

Office address
2129 Peacock Hall
Mailing address
ASU Box 32049, Boone NC 28608