Wei Xie, PhD

Dr. Wei Xie graduated with a Ph.D. in Information Systems (IS) from the Bryan School of Business and Economics at the University of North Carolina, Greensboro. She finished her undergraduate degree in China and received her MBA from the University of Wisconsin at Whitewater.
Wei's research domain is theory-guided information systems security, with a focus on security behaviors. Her recent award-winning research project focuses on online phishing behaviors, where she designs and applies psychological and machine learning models to identify the causes of phishing susceptibility and enhance security defense training. Her research interests cover organizational and societal issues of Information Systems, decision-making, digital innovation, and behavioral finance. She is trained in quantitative psychometrics and qualitative research methodologies. She is also keen to extend to text analytics and machine learning algorithmic analysis. Wei is a member of the Association of Information Systems (AIS) SIGSEC, which focuses on information systems security compliance and governance, information assurance management, cybersecurity training, and privacy issues.
Wei had worked as a small business owner for many years. Besides her entrepreneurial experience, Wei worked as a Pharmacy Market Analyst after earning her MBA.
Wei advocates for education and believes that learning is a lifelong process. Wei's teaching philosophy: teaching and learning involve a reciprocal and mutually beneficial relationship between teachers and students. In education, she incorporates constructivist goals: "problem-solving, higher-level thinking, and the active and reflective use of knowledge" (Driscoll, 2005, p.393).

Peer-Reviewed Academic Journal Articles
• Xie, W., Xie, W., Gurpreet, D. Norms, Innovation, and Fashion: Decoding Consumer
Interest in 3D-Printed Clothing. Under review for the Journal of Global Fashion Marketing.
• Xie, W., & Iyer, L. (2025). Investigating the gap between attitudinal and behavioral green: an empirical study about intention to adopt 3D-printed clothing. Journal of Fashion Marketing and Management: An International Journal, 1-24.
• Xie, W. (2024). Information Adoption of User-Generated Content: An Applied Model for COVID Pandemic Case. Journal of Information Technology Case and Application Research
• Xie, W., (2023). How Moral Intensity Affects Information Disorder Behavior On Social Media. Journal of Information System Security, 18(2), 125-140.
• Chen, C., Xie, W., Kaleta, J., (2023). E-Commerce Drone Delivery Acceptance: A Study of Gen Z's Switching Intention. Journal of Information Systems Applied Research, 16.
• Xie, W., Chen, C., & Sithipolvanichgul, J. (2022). Understanding e-commerce customer behaviors to use drone delivery services: A privacy calculus view. Cogent Business & Management, 9(1), 2102791.
• Xie, W., Mehta, N., & Palvia, P. (2020). Value co-creation dimensions and challenges in EHR systems. Journal of Information Technology Case and Application Research, 1-28.

Most Current Refereed Conference Proceedings
• Xie, W., Iyer, L., Bera, D. (2025), “Cognitive Dissonance and Persuasion for Smishing (CDP-S): A Conceptual Framework.” In: Proceedings of the Thirty-first Americas Conference on Information Systems (AMCIS). Montreal, Canada.
• Xie, W. & Iyer, L. (2024). “Attitudinally Green, Behaviorally Not: Examining the Environment Attitude Gaps through 3D Printed Clothing Choice and Diffusion of Innovation.” In: Proceedings of the 2024 Institute for Operations Research and the Management Sciences (INFORMS) Annual Meeting. Seattle, WA.
• Xie, W. & Anderson, W. (2024), “The Dual Descriptive and Social Norm Model To Understand 3D-Printed Clothing Adoption Intention: An Empirical Study.” In: Proceedings of the Thirtieth Americas Conference on Information Systems (AMCIS). Salt Lake City, Utah, USA.
• Zhong, C., Xie, W., Shamy, Nour El, (2024), “Demystifying Persuasion Techniques in Smishing with Explainable AI.” In: Proceedings of the Thirtieth Americas Conference on Information Systems (AMCIS). Salt Lake City, Utah, USA.
• Shamy, Nour El, Xie, W., Zhong, C. (2024). “Smishing: Exploring How Different Persuasion Techniques Influence Users Emotions, Cognitions, and Identification Accuracy.” In: Proceedings of 2024 NeuroIS Retreat Conference. Vienna, Austria.
• Xie, W., Iyer, L., (2023), Phishing Susceptibility – a Cognitive Dissonance Persuasion View. AIS Electronic Library, In Proceedings of the Twenty-ninth Americas Conference on Information Systems (AMCIS). Panama City, Panama.
• Xie, W., Iyer, L., (2022), Agile Software Development Vulnerabilities and Challenges: An Empirical Study. AIS Electronic Library, In Proceedings of the Twenty-eighth Americas Conference on Information Systems (AMCIS). Minneapolis, MN, USA.
• Kaleta, J., Xie, W., Chen, C., (2022), Understanding Gen Z's Switching Intention to E-Commerce Drone Delivery: An Updated Diffusion of Innovation. In Proceedings of Proceedings of the ISCAP Conferences 2022. Clearwater Beach, FL, USA.

Grants
• University Research Council Grants (URC), Appalachian State University, Fall 2023 awardee, Amount $5000
• Dean's Club Research Grant, Walker College of Business, Appalachian State University, 2021, 2022, 2023, 2024. Amount $1000/year.
• The Graduate Research Assistant Mentoring Program (GRAM), Appalachian State University, 2022 – 2024. Amount $28000

Honor
• PREParation for Appalachian Research Experiences (PREPARE), Appalachian State University, 2023 – 2024 awardee
• Information Systems Applied Research Best Paper Award 2023 for the paper "Information Adoption of User-Generated Content: An Applied Model for COVID Pandemic Case"

Memberships
• Beta Gamma Sigma Society
• America Information Systems
• Information Systems & Computing Academic Professionals

Title: Assistant Professor
Department: Computer Information Systems

Email address: Email me

Phone: (828) 262-8898

Fax: (828) 262-6190

Office address
2113 Peacock Hall
Mailing address
ASU Box 32049, Boone NC 28608