Ph.D., Old Dominion University
M.S., Jilin University
B.S., China University of Geosciences
Dr. Ziwei "Zoey"Ye is an Assistant Professor of Computer Information Systems in the Walker College of Business at Appalachian State University. She earned her Ph.D. in Information Technology & Supply Chain Management from Old Dominion University. Dr. Ye has been a certified Project Management Professional (PMP) by the Project Management Institute since 2018. Dr. Ye's research interests include Digital Platforms, Business Analytics, Consumer Behavior, and AI Applications. She is a passionate educator and collaborator, with a particular interest in teaching topics related to business/data analysis, project management, and information literacy.
In addition to her academic pursuits, Dr. Ye brings three years of industry experience as a business analyst and database engineer in both tech companies and non-profit organizations.
Outside of work, she enjoys singing, Zumba, and hiking in her free time.
PUBLICATIONS
Ye, Z., Chen, K., &; Cao, L. (2024). Specialization or Diversification? User-Generated Content (UGC) Creators' Strategies and the Antecedents. In the proceedings of the 30th
Annual Americas Conference on Information Systems (AMCIS) 2024.
Li, J., Ye, Z., & Zhang, C. (2022). Study on the Interaction between Big Data and Artificial Intelligence. Systems Research and Behavioral Science. doi: https://doi.org/10.1002/sres.2878
Ye, Z., Mamun, M. R. A., David, A., Prybutok, V. R., Peak, D., Expectation-Confirmation Model and IPA Continuance Behavior. In the proceedings of the 28th Annual Americas Conference on Information Systems (AMCIS) 2022.
SUBMISSION/ WORKING PAPERS
Ye, Z., Mamun, M. R. A., David, A., Prybutok, V. R., Peak, D., User Continuance with Intelligent Personal Assistants: The Roles of Trust and Privacy Concern. Major Revision in AIS Transactions on Human-Computer Interaction
Zhan, X., Ye, Z., Mamun, M. R. A., Digital Humans and the Metaverse Economy: Construction from an Economic Perspective. Under review in the International Journal of Production Research
Ye, Z., Chen, K., & Cao, L., Specialization or Diversification? Creators & Strategies on User-Generated Content Platforms. Final preparation for the Journal of Management
Information Systems (JMIS)
Title: Assistant Professor
Department: Department of Computer Information Systems
Email address: Email me