Dr. Charlie Chen, Dr. Hoon Choi, and Dr. Jason Xiong had their paper, Improve the Loyalty of Mobile Payment Users in China by Increasing the Fit between Skill, Technology and Task, accepted for publication in the EDSIGCON/CONISAR 2018 conference. This is a premier, peer-reviewed conference focusing on Information Systems & Computing Education and Information Systems Applied Research. Their research examines the prevalent user attrition issue in the mobile payment market and investigates key factors contributing to the loyalty of mobile payment services by adopting flow and task-technology fit (TTF) theories. Based on a survey of 228 mobile payment users, their findings suggest that as the degree of fit among all three dimensions – task, skill and technology - increases, users are more likely to perceive mobile payment as useful, to be satisfied, and to continue to use it. Their findings provide practical implications for developing effective user retention strategies in the mobile payment market. They will present their paper on behalf of CIS/SCM department in Norfolk, Virginia at the EDSIGCON/CONISAR 2018 conference to be held from We., Oct. 31 to Sat., Nov.3.
Congratulations, Dr. Chen, Dr. Choi, and Dr. Xiong!